I love Google Analytics. Not only is it visually stunning but it is amazingly flexible given its goal and filtering options. At share2me we use it to gain insight into website usage... and use of the share2me button. This is especially cool because the lightbox (see "share2me launches @ demo") is actually loaded in the current page you are viewing. This means the GA domain report shows the top shared websites. hot.
So far I have only had one problem. There's no GData interface for GA. This means our intern LJ has to spend his morning downloading reports instead of more useful activities, like securing a caffèllatte for Mike. ;)
Anyhoo. I spent a few minutes with Tamper and was able to generate the following shell script. To use:
1. Save the googleanalytics shell script to your computer
2. chmod +x googleanalytics
3. Go to GA and select the website profile you are interested in then copy the report id from the url (?rid=XXX)
3. ./googleanalytics user passwd reportId
This will use the default date range (previous week) and report type (executive overview) and provide output in csv format. I like csv because it is easy to load in R but if you can change x in REPORTURL to x=1 for tab separated and x=7 for xml.
Note: This code is now part of the smorgasbord-o-scripts project.
#!/bin/sh
##########################################################################
# Title : googleanalytics - download Google Analytics data
# Author : Jay Ridgeway <jayridge AT gmail.com>
# Date : 2006-02-20
# Requires : curl
# $Id: googleanalytics,v 1.2 2007/02/21 14:09:26 jayridgeway Exp jayridgeway $
##########################################################################
# Description
#
# Props to 'Felix Geisendörfer aka the_undefined' for defining the type
# codes below. He has a php version available here:
#
# http://www.thinkingphp.org/2006/06/19/google-analytics-php-api-cakephp-model/
#
##########################################################################
PN=`basename "$0"` # program name
VER=`echo '$Revision: 1.2 $' | cut -d' ' -f2`
CURL='curl'
Usage () {
echo "$PN - download Google Analytics data in csv, $VER (jayridge '07)
usage: $PN [-s start] [-e end] [-t type] user passwd rid
Where user is you@gmail.com, passwd is your google passwd, start is start date
of report in YYYYMMDD format, end is end date in YYYYMMDD format, rid is the
profile id of analytics account (visible as rid=<report> when viewing a report
in GA and type is one of thefollowing:
EXECUTIVE_OVERVIEW=2001
CONVERSION_SUMMARY_1=2003
CONVERSION_SUMMARY_2=2108
MARKETING_SUMMARY_1=2004
MARKETING_SUMMARY_2=2102
CONTENT_SUMMARY_1=2005
CONTENT_SUMMARY_2=2202
SITE_OVERLAY_1=2007
SITE_OVERLAY_2=2109
SITE_OVERLAY_3=1312
SITE_OVERLAY_4=1351
MARKETER_OVERVIEW=2101
CPC_PROGRAM_ANALYSIS_1=2103
CPC_PROGRAM_ANALYSIS_2=1220
CPC_VS_ORGANIC_CONVERSION_1=2104
CPC_VS_ORGANIC_CONVERSION_2=1222
OVERALL_KEYWORD_CONVERSION_1=2105
OVERALL_KEYWORD_CONVERSION_2=1221
KEYWORD_CONSIDERATIONS_1=2106
KEYWORD_CONSIDERATIONS_2=1223
CAMPAIGN_CONVERSION_1=2107
CAMPAIGN_CONVERSION_2=1213
DEFINED_FUNNEL_NAVIGATION_1=2110
DEFINED_FUNNEL_NAVIGATION_2=2203
DEFINED_FUNNEL_NAVIGATION_3=1318
ENTRANCE_BOUNCE_RATES_1=2111
ENTRANCE_BOUNCE_RATES_2=2204
ENTRANCE_BOUNCE_RATES_3=1310
WEBMASTER_OVERVIEW=2201
GOAL_TRACKING_1=2205
GOAL_TRACKING_2=1315
CONTENT_BY_TITLES_1=2206
CONTENT_BY_TITLES_2=1306
BROWSER_VERSIONS_1=2207
BROWSER_VERSIONS_2=1321
PLATFORM_VERSIONS_1=2208
PLATFORM_VERSIONS_2=1322
BROWSER_AND_PLATFORM_COMBOS_1=2209
BROWSER_AND_PLATFORM_COMBOS_2=1323
SCREEN_RESOLUTIONS_1=2210
SCREEN_RESOLUTIONS_2=1324
SCREEN_COLORS_1=2211
SCREEN_COLORS_2=1325
LANGUAGES_1=2312
LANGUAGES_2=1326
JAVA_ENABLED_1=2213
JAVA_ENABLED_2=1327
FLASH_VERSION_1=2215
FLASH_VERSION_2=1329
CONNECTION_SPEED_1=2216
CONNECTION_SPEED_2=1330
HOSTNAMES_1=2217
HOSTNAMES_2=1331
DAILY_VISITORS=1201
VISITS_AND_PAGEVIEW_TRACKING=1202
GOAL_CONVERSION_TRACKING=1203
ABSOLUTE_UNIQUE_VISITORS=1204
VISITOR_LOYALTY=1205
VISITOR_RECENCY=1206
NEW_VS_RETURNING=1207
REFERRING_SOURCE_=1208
GEO_LOCATION=1209
GEO_MAP_OVERLAY=1227
NETWORK_LOCATION=1210
LANGUAGE=1211
USER-DEFINED=1212
DOMAINS=1231
SOURCE_CONVERSION=1214
MEDIUM_CONVERSION=1215
REFERRAL_CONVERSION=1216
CAMPAIGN_ROI=1217
SOURCE_ROI=1218
MEDIUM_ROI=1219
OVERALL_AD_A/B_TESTING=1301
SOURCE_SPECIFIC_TESTING_=1302
KEYWORD_SPECIFIC_TESTING=1303
TOP_CONTENT=1304
CONTENT_DRILLDOWN=1305
DYNAMIC_CONTENT=1307
DEPTH_OF_VISIT=1308
LENGTH_OF_VISIT_=1309
TOP_EXIT_POINTS=1311
INITIAL_NAVIGATION=1313
ALL_NAVIGATION=1314
GOAL_CONVERSION=1316
DEFINED_FUNNEL_ABANDONMENT=1317
REVERSE_GOAL_PATH=1319
GOAL_VERIFICATION=1320" >&2
exit 1
}
if [ $# -eq 0 ]; then
Usage
fi
Type=2001 ; # defaults to executive overview
while [ $# -gt 0 ]
do
case "$1" in
-s) Start=$2;;
-t) Type=$2;;
-e) End=$2;;
--) shift; break;;
-h|*) break;;
esac
shift
done
Email=$1
Passwd=$2
Report=$3
if [ ! -n "$Email" ] || [ ! -n "$Passwd" ] || [ ! -n "$Report" ]
then
Usage
fi
COOKIES=${TMPDIR:=/tmp}/cookies$$.tmp
LOGINURL='https://www.google.com/accounts/ServiceLoginBoxAuth'
POST="service=analytics&Email=${Email}&Passwd=${Passwd}&PersistentCookie=yes"
${CURL} -s -c ${COOKIES} -d ${POST} ${LOGINURL} > /dev/null
REPORTURL="https://www.google.com/analytics/home/report"
REPORTURL=${REPORTURL}"?rid=${Report}&vid=${Type}&bd=${Start}&ed=${End}"
REPORTURL=${REPORTURL}"&ss=0&dcomp=0&xd=1&dow=0&dt=3&dtc=2&x=3"
${CURL} -s -b ${COOKIES} ${REPORTURL}
rm ${COOKIES}
